Sicilian wine is no longer just a premium export product: it has become a powerful magnet, attracting visitors from every corner of the globe. Data for 2025 confirms an unstoppable trend: over 61% of Sicilian wineries saw an increase in visitors, with a foreign presence (mainly from Europe and the USA) approaching 75%.Today, wine tourism is no longer a niche, but a cornerstone of the island’s economy, representing over 10% of total revenue for many companies. This “glass revolution” was the focus of Sicilia en Primeur 2026, Assovini’s international preview, which chose Palermo as its capital. Sustainability: when wine is ethical In Sicily, respect for the land isn’t just a slogan, but a concrete commitment that travelers increasingly appreciate. The numbers speak for themselves: Clean energy: 86.7% of wineries use renewable sources. Goodbye plastic: 88% of businesses have eliminated single-use plastic in their hospitality. Lightweight and environmentally friendly: 7 out…
